Trademark Registry HQ

Brand protection

The Importance of Trademark Monitoring

Registration establishes your rights; ongoing monitoring helps you notice when those rights are being challenged in the marketplace.

Brand protection guide · 7 min read

Trademark, copyright, and registered mark symbols inside colorful speech bubbles

Trademark protection does not end when an application is approved. New businesses, listings, domains, and social profiles appear every day, making regular monitoring an essential part of brand stewardship.

Preventing Infringement

Finding similar marks and suspicious uses early can give you more time to address confusion before it spreads.

Maintaining Brand Integrity

Monitoring protects the consistency and reputation customers associate with your name, logo, and products.

Enhancing Business Value

A well-managed trademark portfolio is more valuable when it is supported by organized records, active use, and a history of responsible enforcement.

Global Market Protection

As your reach expands, monitoring relevant international markets can help identify risks that would be easy to miss from a single location.

Adapting to Market Changes

Monitoring reveals new competitors, emerging product categories, and shifts in how customers encounter your brand online.

Take action to protect your name today.

Thousands have protected their brand by filing a trademark.

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Trademark Application Process

Would you rather have the assistance of a lawyer – starting at $399?

Select what you are trying to protect

Enter the name you wish to protect

Does your mark include a living person’s name—even if a stage name or pseudonym or could it be perceived to include a person’s name?
Does your mark include any words other than English or non-Latin characters?
Are you currently using this trademark in your business?

If you do not have proof now, you can submit proof later after your trademark is submitted to the Trademark office. If you do it later, you will need to pay a $100 government fee (for US trademarks).

Will the trademark be owned by an individual or an entity such as a corporation or LLC?

Identify the owner of the trademark. This is the person or organization who will be the owner of record. If you choose individuals, you can enter as many names as you want who own the mark. With an organization, you will have to identify someone to be the person of contact for the organization.

DMCA Takedown

Complete your application in 7 minutes. Have questions? Call (877) 721-4579 or LIVE CHAT for real-time support.

Select what you are trying to protect

Identify the owner of the trademark. This is the person or organization who will be the owner of record. If you choose individuals, you can enter as many names as you want who own the work.

Notice sender details

Tell us who owns the copyrighted material and how we can reach the person sending the notice.